Sparkling Jewelry Inc.

Overview

Comprehensive brand design for Sparkling Jewelry Inc., a lab-grown diamond wholesaler. Developed the complete visual identity — from logo and icon system to 3D animated marketing concepts, print collateral, and technical product illustrations — establishing a cohesive brand language across every customer touchpoint.

Role

Brand Designer & 3D Artist

Duration

January — June 2025

Responsibilities

Brand identity, logo design, 3D modeling & animation, print design, technical illustration

Tools

Cinema 4D, After Effects, Illustrator, Photoshop

Logo & Identity

Logo Reveal Animation Motion

Sparkling Jewelry four-pointed star pattern — Brand pattern — radiating star motif

Core icon — four-pointed star

3D Marketing Concepts

The 3D slot machine model was initially generated using AI, then cleaned up, refined, and rigged by hand for animation in Cinema 4D. This hybrid workflow allowed for rapid concept exploration while maintaining the precision needed for brand-quality output.

Slot Machine — JCK Trade Show Concept 3D Animation

Sparkling Jewelry gashapon capsule machine 3D render — Capsule machine concept — cloud environment

Sparkling Jewelry gashapon machine alternate angle — Capsule machine — alternate angle

Sparkling Jewelry slot machine with brick wall backdrop — Slot machine render — retail environment variation

Print Collateral

Sparkling Jewelry bracelet product advertisement — Product ad — Marquise bracelet

Sparkling Jewelry bracelet catalogue page with pricing — Catalogue page — pricing layout

Technical Illustrations

Technical illustration of lever-back earring mechanism — Lever-back mechanism

Technical illustration of latch hoop earring mechanism — Latch hoop mechanism

Technical illustration of French clip earring mechanism — French clip mechanism

Animation Across Screens

Desktop — 16:9

Tablet — 4:3

Mobile — 9:16